This collection is inspired by human imperfections, focusing specifically on stretch marks as it is one of the most common sources of body insecurity for women everywhere. With the increased significance and impact of social media, the need for self-love and confidence is more crucial than before. This includes the importance of embracing one’s imperfections and stretch marks.
The collection is designed with an athleisure aesthetic so that the wearer may use each piece daily. Self-discovery is a journey that requires time and consistency, so these garments do not claim to transform the wearer’s confidence instantaneously. Instead, it seeks to become part of their journey in helping them find their inner confidence.
Ribbing is used to emulate irregular stretch marks as a way to embrace them. Meanwhile, the cords make these clothes adjustable so that wearers can choose precisely how much skin and body to reveal as part of their journey of self-expression.