School of Design

Isabel Chew

Isabel Chew

BA(Hons) Design Communication
2019 — 2022

Isabel is a visual designer who finds joy in making sense of the intangible or unnoticed. She executes concepts with the intention of emotionally connecting the everyman to nuanced perspectives. Her interest in human behaviour and philosophy has directed her interests toward brand identity and design research.


Far From Origin

This project mediates the aspects of language transition to communicate the relationship between cultural cringe and cultural identity in Singapore, with the intention of fostering a deeper introspection and discussion about what connects Singaporean natives to their respective cultures, within an increasingly English-speaking locale.

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