School of Design

Tran Quynh Anh

Tran Quynh Anh

Diploma in Design Communication
2019 — 2022

Anh is graduating with a Diploma in Design Communication from LASALLE College of the Arts. Based in both Vietnam and Singapore, Anh has a keen interest in narrative-driven design. She believes that the art of storytelling creates effective communication that can transcend any language barrier. Anh takes inspiration from music and movies, and enjoys exploring urban subcultures.


Bloom Display Typeface

Bloom Display Typeface explores the personality distortion of Lou 'Louis' Bloom, the protagonist from Nightcrawler (2014). He is an awkward, skittish, bug-eyed and alien-like individual who appears to learn about human beings through his intense stare. This typeface explores the distortion of Lou’s personality – thick and thin curves are used as a visual metaphor for the antagonism between appearances – how he shows himself to the world, as opposed to his true self.

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