Additives for All
Additives for All is a data-driven platform for consumers to purchase their own customisable mouse. This service enables consumers customise and personalise their mouse by having their data collected through a data collecting device. This then informs the final customised mouse's forms, patterns, colours and finishing.
Additives for All speculates about the future of mass customisation through changing the purchasing experience of the consumers. It proposes that the future of mass customisation allows for data-driven design to prosper further and lead to a sustainable future.