School of Creative
Industries

Dissertation - Andrea Laura Pereira

BA(Hons) Arts Management

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The consumption and reception of Hallyu worldwide

Hallyu, also known as the Korean Wave, can be defined as an increase in global interest in South Korea and its popular culture. First driven by the spread of South Korea pop music and drama series across Asia, Hallyu's impact is reflected in the international success of South Korea in all areas of its culture, such as music, television, film, fashion and food. This study will touch on the impact of globalisation, which is when goods and services, or social and cultures from different geological areas, slowly become similar in different parts of the world and apply this to how Hallyu has spread to other parts of the world such as the United States, Southeast Asia and China. It will also address how South Korea has used Hallyu as means for soft power.

hallyu, pop culture, globalisation

International growth, South Korean culture

Andrea Laura Pereira

Andrea Laura Pereira

Andrea is an aspiring project manager with an interest in visual arts and theatre. She has assisted in the coordination of Past Forward 2022 with Maya Dance Theatre and the marketing of ARTWALK 2022.

She hopes that in the future, art can be made more accessible and approachable to the general public.

Work experience

Mar 2022 – present
Freelance designing (Twitch creator)
Content designer

May – July 2022
Maya Dance Theatre
Project intern

 

Nov – Jan 2022
ARTWALK 2022
Head of marketing