School of Creative
Industries
BA(Hons) Arts Management
Adopting immersive exhibition making
This dissertation explores the relationship between immersive exhibitions and visitor experience. It examines research from visitor studies experts, emphasising the importance of understanding the relationship between exhibitions and visitors, and the role of cognitive psychology in exhibition design.
Immersive exhibitions incorporate emerging technologies such as virtual reality and mixed reality, transforming the traditional museum experience through a more interactive and humanistic approach. Curators must understand visitors' cognitive psychology to create educational and memorable exhibits. The dissertation provides examples of how theoretical concepts can be applied to different exhibitions and suggests questions for further research. Its aim is to guide exhibition-makers in designing immersive exhibitions that offer meaningful experiences and communicate educational concepts effectively.
immersion, technologies, exhibitions, psychology
exhibition making, visitors psychology, immersive technologies
Mandel Yap
Mandel is a BA(Hons) Arts Management undergraduate with an array of experience across different industries. A dance practitioner since he was 11, he has since ventured into roles such as exhibition ambassador, visitor service officer and festival assistant. He has worked with notable organisations such as Dance Ensemble Singapore, The Arts House, Institute of Contemporary Art Singapore, National Gallery and National Museum of Singapore.
Prior to his current portfolio, Mandel was a spatial designer who specialised in creating interior spaces for brands in the food and beverage industry. He has worked with brands such as Baker & Cook, Guzman Y Gomez, Four Fingers and Udders.
He was able to combine his spatial expertise with his arts management practice during his latest internship as a programmes and exhibitions officer with the National Library Board, during which he was involved in the planning and curation of an immersive technology exhibition for the upcoming Punggol Regional Library.