School of Creative
Industries
BA(Hons) Arts Management
Local audience development for Singaporean independent music: A study on Singapore's indie music scene through the lens of the community
Situating the study within Singapore in 2023, the research goal of this paper is to first identify characteristics of Singapore’s independent music scene, understanding its key developments, sound and community. Through this initial exploration, the study aims to identify the challenges in local audience development that are specific to Singapore's independent music scene and examine current strategies used by musicians and local initiatives to address them.
Adopting semi-structured interviews, this research will be conducted through the lenses of individuals who are at the forefront of Singapore’s independent music scene. Drawing from the personal and professional experiences of musicians and producers in Singapore who are actively supporting its independent music community, this paper hopes to explain the negative implications of the challenges in audience development for the local independent music scene and call attention to the unfulfilled needs of its community that impede the development of local audiences.
Singapore, audience development, local audiences, independent music
Singaporean independent music, local audience development, challenges, strategies
Natalie Chan
Natalie is an aspiring arts programmer striving to spotlight budding creatives and lesser known art forms in Singapore. She has curated and organised various festivals including LASALLE’s Rock and Indie Festival, ARTWALK and most recently, the Musical Theatre Fringe Festival by Sing’theatre.
Natalie has taken on responsibilities such as artist management, project management, programming and assistant production. These experiences have given her an invaluable understanding of the role of the arts manager, inspiring and motivating her to bring diverse art forms to the forefront of Singapore’s arts scene.