School of Creative
Industries
BA(Hons) Arts Management
Role of independent record labels in promoting Singaporean music
This research paper examines the role of independent record labels in promoting Singaporean music. Despite the rapid growth of Singapore's music industry, little attention has been paid to the role of independent record labels in supporting and developing local talent. Through qualitative interviews with independent record label owners and Singaporean musicians, as well as studying independent record labels elsewhere in the world that have achieved success, this paper explores the ways in which independent labels have been instrumental in promoting and distributing Singaporean music both locally and internationally.
The findings suggest that independent record labels play a critical role in providing a platform for emerging artists to showcase their work and connect with audiences, as well as in shaping the sound and identity of Singaporean music. This paper argues that continued support for independent record labels is necessary for the growth and sustainability of Singapore's music industry.
indie record labels, Singapore music industry, promoting Singaporean music
Singaporean Indie record labels, XL Recordings, Glassnote Records, role of independent labels, future of Singaporean indie record labels
Xena Giam Ci Hui
Xena is an aspiring project and production manager in the music industry and occasionally performs under the moniker xena giam. She performed at LASALLE's Rock and Indie Festival in 2021, was second runner up at IGNITE! band auditions 2022 and one of the selected bands for Esplanade's Baybeats Budding Bands 2022.
Aside from performing, she freelances as a production manager and stage manager, and has worked on several productions like *SCAPE’s Into the Abyss and Frances Yip’s All for Love concert. She is currently the managing director of production company gud productions pte. ltd., overseeing operations for the company. She is also the main producer of gudjujus, a collective that hopes to bring Singapore’s indie music scene to greater heights.