School of Design Communication
Pauline Theodora Tandiah
Pauline is a Singaporean-based Indonesian multidisciplinary designer graduating with a Diploma in Design Communication and Experiences from LASALLE College of the Arts. She is interested in design research and loves to figure out which design languages fit her problems and solutions the best. Inspired by music and her diverse upbringing, Pauline aspires to create works that can evoke emotion and inspire others. After graduation, she hopes to delve into branding, editorial design and social media marketing.
Work
IJOIJO
IJOIJO is a vegan restaurant that highlights tempe as an alternative plant-based protein. Coming from the term 'hijau' which means 'green' in Indonesian, IJOIJO aims to serve Gen Z a sustainable dining experience through the use of responsibly-sourced materials and biodegradable packaging. The restaurant aims to break the stereotype that vegan food is bland and boring. With its casual dining concept, IJOIJO aims to make vegan food trendy and accessible to all.
Thesis abstract