School of Design Communication
![Soong Li-Shya](/sites/default/files/styles/profile_image_440_x_440/public/2024-05/BADC_SoongLi-Shya_Portrait%20-%20%23%20Soong%20Li-Shya.jpg?itok=VWIasftl)
Soong Li-Shya
Li-Shya is a multidisciplinary designer whose practice is driven by the belief that design should serve others, especially communities placed at the margins. She believes that the key to addressing and solving problems lies not in the subject matter itself, but rather in the perspective or angle one brings to it. She pursues this ethos by seeking to bridge the gap between creativity and strategy.