School of Design Communication
Chang Kai Chu
Kai Chu is a Taiwanese young creative who is graduating from LASALLE's Diploma in Design for Communication and Experiences programme.
With a deep passion for design and illustration, she is eager to leverage her skills to make a meaningful impact. Her goal is to use her work to inspire change and bring fresh perspectives to global audiences through her innovative visual storytelling. Upon graduation she intends to pursue a degree in design.
Work
原生 Echoes of the Essence
原生 Echoes of the Essence honors indigenous Taiwanese cultures through immersive storytelling, reviving ancient tales to inspire and educate. Transcending borders, it preserves and shares precious cultural narratives, ensuring their legacy continues to inspire future generations.
原 'yuan' signifies the original, 生 'sheng' means grow. 原生 'yuan sheng' implies the ethnic tribes that originally grew on this land. This campaign will lead us to explore this mysterious ethnicity through indigenous stories.
