School of Design Communication
Cho Heungun
Heungun is a perceptive designer rooted in Korean heritage, drawing from years of life in China and Singapore to inform his work with layered cultural nuance.
Through a quiet design language, he explores identity—layered, fluid and shaped by diverse cultural flows. Heungun's creative strength lies in reinterpreting familiar subjects through unexpected visual approaches—using distortion, layering and ambiguity to evoke emotion and introspection.
Drawn to the subtle textures of feeling, he believes in the power of visuals to speak without words and to linger in the heart long after the moment passes.
Work
Echoes of the Mask
Echoes of the Mask is a cultural exhibition that reimagines talchum, a traditional Korean mask dance, through a contemporary design lens.
Blending traditional Korean colors, illustrations and tactile paper-based media, the exhibition invites viewers into a slow, reflective experience. It explores the origins, symbolism and characters of talchum, while emphasising its cultural value in liberating identity and expression.
As this heritage fades from public memory, the project seeks to spark renewed interest in preservation and reinterpretation, particularly for younger generations who crave visual, immersive and emotionally resonant cultural narratives.
