School of Design Communication
Han Siming
Siming is a creative designer with a strong visual sense and cross-cultural experience. She is passionate about ACG and visual storytelling, blending cultural elements with modern styles.
Siming is skilled in painting, graphic and object design, as well as digital marketing. During her MA Design studies, she explored how intangible cultural heritage craftsmanship could survive through gamified teaching, and as a result, further influence culture and society.
She has collaborated with the branch of the Palace Museum in Singapore, as well as local brands such as Lims Legacy, My little shop, and Minor miracles.
Work
Lili
Mingze is a conceptual brand targeting young students and workers, offering gifts, jewelry, and daily items. Lili is a jewellery series which is inspired by the craft of the silk flower, an intangible cultural heritage. The entire project focuses on online platforms to build awareness through visuals, e-magazines and campaigns.
