School of Design Communication
Muhammad Hairul Bin Ab Latiff
Hairul is the co-founder and creative director of B.RU Collective and Lokka Lekkr Makers Studio in Singapore.
His practice is shaped by a quiet belief that art and design are ways of listening to culture, finding rhythm in patterns and telling stories through images. Guided by the ethos that identity begins with knowing, legacy begins with telling and relevance begins with reinventing, Hairul's work rethinks how learning unfolds and how identities take shape.
Alongside his professional practice, Hairul teaches at LASALLE College of the Arts and Nanyang Technological University. Teaching and making remain inseparable parts of his journey.
Work
Reimagining Dikir Barat Singapura: Designing a systemic pedagogical experience
Reimagining Dikir Barat Singapura preserves and renews the art form through tactile, immersive learning. Rooted in tradition yet open to innovation, it nurtures intergenerational voices, carrying the rhythm of Dikir Barat into a shared circle of dialogue, creativity and transdisciplinary collaboration, inviting younger generations to listen, respond and shape its evolving future.
