Advertising of the Future: Reimagining Brands and the Changing Role of the Designer
As AI technology has recently become more accessible, many machines are now being used to automate processes. But when it comes to being 'creative', the acceptance of machines is debatable. In advertising, for example, professionals spend hours creating unique, provocative ideas, but can a machine do it in one click? This research project investigates how the role of the designer will evolve to leverage new approaches to the design process in advertising.