Cho Yoonjae

This is a project was developed with IBM and LASALLE College of the Arts in collaboration with YAT KA YAN, a Chinese dessert shop in Singapore. Through interviews with the owner, it was discovered that first-time customers were often overwhelmed by the menu and had difficulty deciding what to order.

In response, a series of in-store posters featuring the menu of the month and the signature menu was proposed, allowing customers to make selections with confidence while preserving the shop's nostalgic feel. The outcome was a small yet useful visual system designed to support the owner, improve the ordering process and strengthen the identity of a family-run business.

Inspired by the animated series Nana, this photography series explores the feelings that emerge in the moment of separation: grief, emptiness, vanity and quiet anger. Rather than alleviating these sentiments, the work turns them into a form of disturbing beauty.

The stillness of an inner emotional world is captured in each frame with cool tones and controlled lighting. The model, Nayeon Ko, embodies these unspoken feelings with a presence that is both tense and relaxed. The series does not consider emptiness to be the absence of something, but as something that exists as cold and quietly powerful.

CHOCOCO is a conceptual chocolate brand built around an imagined tradition dating back to 1975. Designed to resemble the work of a craftsman refined over generations, the brand positions chocolate as a significant gift to be given and remembered, rather than as a common product.

The design pairs a deep wax-red palette (#8B0000) with a wax seal motif to evoke a sense of craftsmanship and ceremony. Traditional influences are reflected through letterpress-inspired typography, with a restrained contemporary approach.

The outcome is a brand that is rooted in its legacy, while being quietly luxurious.