Janice Lwai Jia Shou

Talk Back is a festival experience designed to help Chinese youth in Singapore reconnect with their grandparents through dialect.

Through interactive storytelling stations, creative prompts and hands-on activities, the project turns everyday conversations into meaningful exchanges of wisdom, humour and heritage.

Supported by a language pocketbook, Talk Back also encourages continued dialect practice and the documentation of family stories at home.

By reframing dialects as living cultural assets rather than outdated forms of speech, the project seeks to preserve oral histories, strengthen intergenerational bonds and celebrate family heritage.

This project explores the realm of photographic art direction, with the goal of crafting a visual campaign that goes beyond simply promoting POSTCARD's products.

It aims to communicate an experience, a mood, a state of mind that resonates with the essence of each fragrance.

Inspired by the natural ingredients featured in POSTCARD’s formulations, the campaign seeks to visually evoke the scent of each perfume, allowing audiences to imagine the fragrance without needing to visit the store or make a purchase.

Through thoughtful composition, colour and styling, the imagery captures the intangible quality of scent, transforming it into a compelling and immersive visual narrative.

Beyond the Music dives into the dynamic universe of fan culture, with a spotlight on K-Pop, uncovering the stories and experiences that transcend the music itself.

Through striking visuals and heartfelt narratives, it explores the passion, creativity and connections that bring fans together. From electrifying concerts and collectable merchandise to fan art and global friendships, this journey celebrates the deep bond between music and its devoted communities, showcasing how fandoms go far beyond the music.