About
Shazlyn is a designer based in Singapore who explores the intersection of visuals, language and interaction through design, storytelling and cultural research.
Her work often engages with cultural and pressing topics, using humour and direct messaging to make ideas more accessible. She enjoys creating interactive experiences that invite audience participation, and approaches each project with a strong concept and hands-on process.
She is particularly skilled in directing creative ideas to effectively communicate and advertise a message or product.
First Eid is a culturally resonant brand that empowers Malay women through wit and satire, addressing inter-generational issues faced within the Malay community.
This initiative uses comedy and sarcasm to tackle challenges with elders and extended family, intertwining humour with cultural advocacy.
First Eid entertains, educates and empowers its audience, fostering open dialogue about personal boundaries and respect within Malay society.
Rituals In Bloom is a publication that introduces Malay youths to traditional Malay wedding floral arrangements through learning and play.
By simulating the process of making, rolling betel leaves and arranging them into forms like the Sireh Junjung, the project transforms cultural knowledge into a tactile experience.
Designed with simple visuals and accessible text, the publication presents the meanings behind these floral rituals in a way that is engaging and easy for young readers to understand, helping preserve and pass down traditions to the next generation.