Celest Foo

About

Driven by a 'never too old to learn' attitude, Celeste is a Diploma in Design for Communication and Experiences student at LASALLE College of the Arts, dedicated to translating brand identity into reality.

As a designer, she sees herself as a sophisticated bridge between creative ideas and professional results. She takes pride in her strong communication skills and the ability to turn cold starts into warm connections and relationships.

As a hands-on creator proficient in Adobe Creative Suite, Canva and Microsoft 365, she produces work that is both visually polished and effective. She is a natural team player who values collaboration and actively seeks opportunities to expand her skills and knowledge.

Always ready to tackle new challenges, she is committed to the pursuit of being one percent better every day.

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AquaDex

AquaDex is a mobile platform that transforms scuba diving into actionable citizen science.

By replacing static logs with real-time data sharing, it addresses the uncertainty of dive conditions and the rapid pace of environmental change. Finn, an AquaDex buddy, guides the user through this journey of discovery.

Through features like 'trash pings' and sighting reports, Finn empowers divers to become explorers and conservationists. AquaDex bridges the gap between recreation and professional non-governmental organisation (NGO) missions, fostering knowledge stewardship. With Finn, every descent contributes to collective ocean health—making the sea safer, cleaner and better understood.

Love Bonito | Love, Me

Love, Me is a campaign that reinforces Love, Bonito’s commitment to designing for the real lives of Asian women.

It encourages women to honour their growth, softness and strength. By focusing on the self-love journeys of Gen Z and millennial Asian women, the brand strengthens emotional connection with a growing audience in America while expanding their global presence.

This campaign supports the brand's long-term mission to build an inclusive, empowering fashion community. It positions Love, Bonito as more than a clothing brand, but as a cultural voice for the modern Asian woman.

POSTCARD | THE SMELLY PAWS

As part of a POSTCARD social media competition, Celeste developed a project centred on the raw, emotional bond between pets and their owners.

Rather than focusing on a sterile product shot, she showcased how the routine task of showering a pet is actually a profound moment of connection and memory-making. While capturing 'the perfect picture' of a pet is notoriously difficult, the beauty lies in the chaos of the process.

This authentic approach resonated deeply with POSTCARD, leading Celeste to secure the first place in the social media competition. To this day, the experience remains a highlight of her creative journey, reminding Celeste that the best work comes from genuine love.