About
Heo Jiin (Also known as Jin) is a designer based in South Korea who views design as a process of continuous discovery.
Her practice centres on exploring the unfamiliar, often moving between different disciplines. Recently, she has expanded her creative scope through experiments with Arduino and 3D modelling to investigate how technology can add new dimensions to traditional design.
Beyond her current focus, Jiin is interested in areas such as creative coding, character design, branding, and UX/UI. She seeks to apply design across these fields, connecting storytelling with functional solutions.
BLAH BLAH LAB
BLAH BLAH LAB is a lifestyle brand that helps individuals embark on a journey of self-discovery and emotional awareness. Inspired by a science lab that creates emotion monsters, the name "BLAH BLAH" encourages people to face their feelings and speak about them without fear. Through short animations, the brand empowers individuals to engage with their emotions and learn how to embrace or overcome them. It breaks the stereotype that emotional awareness must be serious—it can be fun for everyone!
RE:MEDY
RE:MEDY is a hybrid design intervention developed to resolve the 'Digital Detox Dilemma,' addressing the irony of relying on smartphone apps to stop smartphone addiction. Grounded in Self-Determination Theory, this project moves away from restrictive and screen-based tools that often lead to stress and user fatigue. By shifting the focus from the screen to the physical space, RE:MEDY helps users disconnect from constant notifications and doomscrolling to reclaim their time for self-reflection and intentional rest.
Tiew Fang Kee
Kim Geonwoo
Muhammad Rashad
Ow Yi Xun
Liora Hayugi
Sim Kee Joo (KJ)
