About
Abhi is a fashion marketer and creative strategist who specialises in developing brand identities that are as emotionally resonant as they are commercially viable.
Her professional journey is defined by a blend of technical expertise and hands-on retail insight. Abhi has experience spearheading social media initiatives across Instagram and Facebook, managing everything from art direction to photography and videography. This experience, combined with years of frontline retail experience has given her an intuitive understanding of the modern consumer’s journey, from the first digital touchpoint to the final point of sale.
Whether she is analysing audience data or directing a visual campaign, Abhi's goal remains the same: to create cohesive, impactful narratives that align perfectly with brand objectives.
Amira's Enna Kodumai Sir Ithu
Amira's jean rosette accessory
Heavy on the culture, light on the struggle. Amira is the ultimate hardware upgrade for the modern third culture wardrobe, bridging the gap between traditional heritage and Gen Z street style.
Inspired by the everyday aesthetics of Indian students in Singapore, the brand has replaced the kodumai (Tamil for cruelty) difficult drapes with modular, high-fashion utility. Amira's debut collection features scarf-tops in airy organza paired with heavy-duty hardware like the rosette and custom anchor pins designed to lock your look in place instantly.
From gritty urban shoots to fancy-casual dinner wear, Amira delivers the 'mass' energy of South Asian cinema with zero struggle.
Amira's jean rosette 2.0
Amira's signature dupatta. Can be styled in multiple ways, matched with any bottoms, layers and more.
Eizlynn Eizal
Ye Ziyan
Shim Hwiwon
Seline Wionna
Lee Yeseo
Winna Tannesa
