About
Seline is a multidisciplinary creative from Indonesia whose practice moves between image-making, styling and creative direction.
Working across fashion and visual storytelling, she brings concepts to life through illustration and physical execution, shaping considered visual outcomes.
Overdressed Over Kopi is a high jewellery editorial that explores the contrast between luxury and everyday Singaporean rituals.
Set in a clean, stylised environment, the project pairs refined jewellery with familiar kopitiam elements like kopi, kaya toast and everyday breakfast gestures. Instead of recreating a full kopitiam, the focus is on small, recognisable details that reframe the ordinary in a more elevated way.
Grounded in Singapore’s mix of local culture and modern luxury, the editorial reflects how both worlds naturally exist side by side. What may first feel 'overdressed' gradually becomes effortless, where jewellery is no longer seen as excessive but as part of one’s everyday identity.
Illustre is a personal branding project developed as a fashion illustration atelier centred on creative direction and visual storytelling.
The project explores illustration as a form of identity, using stylised silhouettes and expressive compositions to capture mood and presence. It positions fashion illustration as a distinct visual language within fashion communication, extending beyond decoration into a more intentional and brand-driven practice.
Alongside a series of visual outputs, the project introduces a live illustration activation. Supporting this experience is a foldable folder designed as both packaging and a display frame for illustrated takeaways, with an integrated name card slot to connect physical interaction with the brand’s services.