Rhea Rahmat
About
Rhea is an aspiring young creative director with a strong desire to drive meaningful change in the fashion industry. She believes that fashion serves as a powerful medium to express our emotions, identity and experiences, going beyond visuals and surface aesthetics.
Placing storytelling at the heart of every creation, Rhea aims to continuously push creative boundaries, adding depth, authenticity and richness to every narrative she tells. By bringing raw experiences and emotions into a new focus with a visual language, she hopes to reshape fashion into a space where stories are not only seen, but deeply felt.
aurea. is a personal brand created to inspire others to fully embrace themselves and their own aura on the streets.
The brand serves a reminder that we should constantly stay true to ourselves, highlighting the importance of standing proudly and freely as one's authentic self amongst the crowd.
This is represented through a bag which can be customised by every individual consumer.
Credits:
Creative Director: Rhea Rahmat
Stylist: Rhea Rahmat
Photographer: Rhea Rahmat
Gaffer: Nazrul Hisam
Lighting Assistant: Amirul Fazaile
Makeup Artist: Puteri Nuremylia
Personal Assistant: Clare Khoo, Sarah Adlina
Models: Trixie Teo, Amirul Fazaile, Nabil Ridali