About
Trixie is a creative practitioner whose work is rooted in storytelling across both visual and written forms. She is especially interested in copywriting and editorial work, where she can contribute to developing brand voice, shaping narratives and creating content across digital platforms
Trixie's work frequently explores themes of identity, femininity and emotional nuance, with an emphasis on quieter, more introspective moments, inviting audiences to engage with both the visual and conceptual layers of a project.
As she continues to develop her practice, Trixie aims to refine her voice as a writer, creating work that is thoughtful, considered and grounded in both creativity and intention.
Dollhouse and Flip The Script
Dollhouse is a fragrance concept brand inspired by girlhood nostalgia, memory and ritual. Through visual storytelling and sensory design, the brand assigns a 'room' to each scent, exploring fragrance as a way of revisiting comfort, identity and familiar feeling.
This project explores how fragrance can function as a narrative medium rather than a purely sensory product. By assigning each scent a “room” and emotional identity, Dollhouse constructs a framework where memory and everyday rituals become central to brand experience, supported through cohesive visual and spatial storytelling.
Dollhouse – a launch teaser.
Dollhouse – debut collection.
Dollhouse – strawberry milk.
Dollhouse – tea party.
Dollhouse – bubble bath.
Flip The Script: Campaign concept for VANS
Flip the Script reinterprets 'Worn Loud' as a form of quiet rebellion, where authenticity becomes the loudest statement.
Through two personas, the campaign explores how self-expression exists both internally and externally – through movement, performance and everyday actions. Set within raw urban environments, VANS becomes an extension of identity, naturally integrated into how each individual lives, moves and expresses themselves.
Product close-up
Lynn and Renjin
Theo Cao Yunxi
Lim Mei Xian Grace
Ramanathan Aparna (Abhi)
Evreen Kaur Teji
Winna Tannesa
Nur Rabiatul Adawiyah Binti Mohammad Baharin
