Goh Chereen

Eidolie is a self-directed brand project exploring jewellery as vessels of memory, presence and hidden narratives. 

The pieces are centred on found vintage and antique fragments that are reworked into jewellery with a surrealistic lean. Inspired by vintage photography, the images are composed to evoke a slight oneiric, otherworldly quality—elusive, as if belonging to a separate time—alluding to the private memories and stories these objects carry. 

At the core of the brand lies the enigmatic and sentimental quality of vintage ephemera, alongside the tender vulnerability of an unadulterated, childlike curiosity for the world around us.