About
Hwiwon is graduating with a Diploma in Creative Direction for Fashion. She explores fashion, identity and youth culture through visual storytelling.
Hwiwon's work focuses on how everyday styling becomes a form of self-expression, blending editorial visuals with a documentary editorials.
Reshaping 90s to early 2000s hip-hop
This project explores how Gen Z is bringing back elements of 90s to early 2000s hip-hop and street style, reinterpreting them through their own personal identity and everyday styling.
Focusing on details such as tooth gems and low-rise silhouettes, the project looks at how these elements have shaped from their original cultural context into something more individual and expressive today. Rather than replicating past trends, Gen Z blends femininity, streetwear and personal aesthetics to create new visual languages.
Through a documentary-style approach, the project follows different personalities and captures how these styles exist in real life, from small details to everyday moments. By combining natural visuals with voice over interviews, the work reflects how fashion functions not only as appearance, but as a form of identity and self-expression within youth culture.
This project shifts attention towards the visual intensity of detail and texture. Elements such as tooth gems and low-rise silhouettes are not approached as trends, but as focal points that draw attention to specific areas of the body.
By focusing on close-ups and specific parts, the work highlights how styling can guide perception, directing the viewer’s gaze and changing how the silhouette is seen. In this sense, fashion is not presented as one complete image, but as a series of carefully composed visual moments.