About
Issey is a multidisciplinary creative designer with experience across print, digital, social media, video and retail design. Her work focuses on creating visuals that communicate clearly, feel engaging and connect with people in meaningful ways.
She enjoys exploring how design can shape the way people see, feel, and interact with a brand or message. With a background in both design and retail, she approaches each project with intention, curiosity, and attention to detail.
She believes good design should not only look attractive, but also tell a story, support a purpose and leave a lasting impression.
ONE MORE TRY
One More Try is a life simulation card game that explores how gambling-like behaviours can appear in everyday chance-based decisions. The project looks at why people continue to take risks even when they understand that the outcome is uncertain. Through relatable life scenarios, players move through different life stages and make choices between safer actions and riskier opportunities. Each decision leads to different outcomes, encouraging players to experience feelings such as hope, anticipation, disappointment, and the temptation to try again.
Rather than directly warning players about gambling, the game uses play as a reflective tool. It allows players to recognise how small wins, near misses and emotional self-justification can create a repeated behavioural loop. The project aims to make these hidden patterns more visible in a simple, engaging and non-preachy way.
Sharmaine Foo Jinen
Zhu Jingyi
Ko Nayeon
Iman Khalilah Darke
Lee Zhi Wei
Tan Qi Xuan Keane
