Seri Batrisyia Balqis Abdul Hafiz

Rawat is a contemporary interpretation of traditional jamu, a Southeast Asian herbal practice rooted in daily wellness and women’s care. The project reimagines jamu through a modern design lens, translating its cultural and functional values into a clear, accessible and visually cohesive system.

Focusing on themes of balance, recovery and calm, Rawat presents herbal drinks that support everyday wellbeing while staying grounded in traditional knowledge. Each variant is thoughtfully developed using natural ingredients such as turmeric, ginger and lemongrass, reflecting the original purpose of jamu as a holistic, preventative practice rather than a commercial product.

The design approach emphasises clarity and minimalism, using clean layouts, refined typography and a considered use of colour to communicate each drink’s function. This creates a calm and structured visual language that contrasts with the often complex and informal presentation of traditional jamu, making it more approachable for a contemporary audience.

In the Herbarium, digitalisation becomes an act of renewal, revisiting the delicate balance between birth and decay. Each digital copy carries knowledge from the past into the future, suggesting that death is not an end, but a beginning.

*RE is a conceptual campaign that reimagines the Singapore Herbarium as a living archive. Rooted in transformation rather than preservation alone, it explores how archived plant specimens evolve into digital forms that continue to grow through memory and connection.

Anchored by the asterisk (*) as a symbol of regeneration, RE shifts the Herbarium from a static collection into an ongoing process, one that expands not through leaves or roots, but through understanding.