BA (Hons) Fashion Media and Industries

Foo Wenling

About

Wenling is an emerging creative with a strong interest in visual storytelling, styling and creative direction.

With a background in fashion studies, she approaches her work through both creative and strategic lenses. Her practice explores themes of identity, emotion and personal narratives, often expressed through conceptual shoots and brand-led storytelling. She is drawn to creating visuals that feel intentional and atmospheric, balancing subtlety with a clear sense of direction.

Possessing a keen eye for aesthetics, Wenling is particularly interested in beauty and makeup as part of image-making. She views these elements as essential to shaping mood and enhancing visual storytelling, bringing depth and cohesion to her work. Her practice is guided by a sensitivity towards mood, composition and detail, capturing moments that feel personal yet relatable.

Beyond her creative work, she is experienced in marketing, merchandising and social media, allowing her to approach projects with both creative insight and practical awareness. By combining creativity with intention, Wenling aims to create thoughtful visual work that resonates with audiences while continuing to evolve her practice.

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NUÉE

NUÉE is a sensory fashion label that explores the relationship between scent, memory and material, expanding fashion beyond the visual into a multi-sensory experience.

By integrating microencapsulated fragrance into biodegradable textiles, the label allows scent to be embedded within garments and released through movement, heat and wear.

Rooted in the connection between scent and memory, NUÉE fosters a more intimate interaction between wearer and garment. The concept further extends into an immersive retail experience with re-scenting services, introducing a renewable system where garments can be refreshed over time, positioning scent as a new layer of storytelling within fashion.

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A CALM, SENSORY EXPERIENCE.

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SCENT FAMILIES

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SOFT

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CLEAN

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GROUNDED

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WHERE SCENT, MEMORY AND MOVEMENT COME TOGETHER.

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WARM