Diploma in Design for Communication and Experiences

Guo Jianzhou

About

Jianzhou is a dynamic and creative graphic designer with experience in branding, digital design and motion graphics, as well as a strong interest in Japanese design aesthetics.

Graduating with a Diploma in Design for Communication and Experiences from LASALLE College of the Arts, he focuses on creating visually engaging work that enhance the impact and memorability of marketing efforts.

Jianzhou is proficient in the Adobe Creative Suite, including Photoshop, Illustrator, After Effects, Premiere Pro and Figma. His skill sets includes branding and identity, crafting cohesive brand experiences, as well as UI/UX design, where he develops intuitive digital interfaces and web layouts.

Jianzhou is open to internship and freelance opportunities. He enjoys collaborating on creative projects, learning from feedback and exploring new design approaches.

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Neo marine

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Motion graphic

NEO MARINE is a future-oriented lifestyle furniture brand that responds to rising sea levels and worsening ocean pollution.

Inspired by the bodies, textures and movements of marine creatures, the project transforms furniture into ecological warning objects. Through biomorphic forms, damaged surfaces and polluted colour treatments, each piece reflects the physical suffering of ocean life caused by human activity.

The collection invites users to experience marine destruction within the domestic space, turning everyday furniture into a reminder of environmental responsibility. By combining function, emotion and ecological storytelling, NEO MARINE encourages a deeper reflection on humanity’s connection to the ocean.

Botanic garden

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Poster 1

With the slogan “Discover the Extraordinary, ” the team used the concept of DNA to represent the merging of both biology and history, treating genetic code as a living chronicle — a record of the humanity's time on Earth.

Other slogan iterations included “Delve into Herbarium Wonders” and “Connect to Nature.”

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Poster 2

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Poster 3

Material photography

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Poster 1

There was only one fork in the beginning, forming the idea of singularity. The shadow was used to construct a second fork, creating a sense of companionship—always present and pure.

In the bowl composition, the lighting was positioned to enhance the material qualities of the bowl.

As for the glass, its transparent nature allowed it to refract light, so the lighting was focused on directly on the object to enhance the characteristics through the shadow, highlighting the beauty of glass in the simplest way.

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Poster 2

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Poster 3