Janelle Hiew Sumin

About

Janelle is a multifaceted creative who loves exploring all things art and design. From client branding projects to personal craft projects, she's done it all.

Outside of working on important projects for school or work, she runs her own little creative nook on the internet called OH NO JENEL, a whimsical space for creative explorations where the oh no spirit of exploring different crafts and designs takes place without fear of making mistakes.

In her professional work, Janelle specialises in communication design mostly through brand and packaging, through the mediums of graphic design and illustration.

Design doesn't have to always be so serious; a little fun and whimsy can bring it to life.

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The DIGITAL AFTERLIFE Planning Co.

The Digital Afterlife Planning Co. reframes the end-of-life digital planning as something familiar, approachable and community-oriented, much like buying a house with a real estate agency.

By encouraging people to think about their digital afterlives through the lens of setting up and caring for their 'digital estate', the series of informational documents and reflective probes, aims to spark reflection on online identities and caring for ones’ digital assets in a structured yet playful way.

This design approach, makes an abstract and often taboo subject into something relatable and manageable for Gen Zs to open up conversations within the community.

IDENTIFY by SIGNIFY

IDENTIFY with SIGNIFY is a mobile gaming app that reimagines the experience of exploring Singapore’s natural history collections.

Instead of just browsing through specimens on SIGNIFY, users actively engage in a process of discovery, curation and collection. Through gamification, IDENTIFY allows users to create and personalise their own digital archive of natural history specimens. Every user builds their collection, making it a highly personalised and interactive journey.