About
Li Jiajia is a Singapore-based creative professional currently pursuing the BA (Hons) Fashion Media and Industries programme at LASALLE College of the Arts, after having completed her Diploma in Creative Direction for Fashion.
With over five years of local experience, she specialises in the intersection of visual communication and marketing. As a versatile practitioner proficient in the Adobe Creative Suite—including Photoshop, Illustrator, InDesign and After Effects—she manages the full production pipeline from conceptual styling to high-fidelity post-production.
Her expertise focuses on strategic social media content creation, where she combines professional visual assets with targeted copywriting to drive engagement. Skilled in coordinating complex projects, she oversees the entire lifecycle of a campaign from initial concept to final delivery. She is committed to producing high-quality, commercially aware narratives that bridge the gap between creative vision and modern digital presence.
HALL 药房
HALL 药房 is a fashion publication that looks at Traditional Chinese Medicine (TCM) as a way to understand stress and how it shows up in the body in everyday life. It translates ideas such as imbalance, tension and recovery into visual stories through photography and editorial design, bringing these often invisible states into view.
The project focuses on young adults living in fast-paced urban environments, where stress is often part of daily life but rarely acknowledged in a physical sense. By using fashion as a medium, HALL 药房 creates a space to slow down and reflect on how the body feels, not just how it appears.
Instead of treating fashion as purely aesthetic, HALL 药房 uses it as a way to communicate and understand well-being. It brings together traditional healing ideas and contemporary visual culture to encourage a more aware and balanced relationship with the body in modern life.
Piyaa Jayesh Kumar
Sarah Salleh
Jiao Hongying
Vardhini Pendharkar
Sadaf Khan
Edeline Surya
