About
Funky copy, colourful palette, and playful visuals. That's how you know it's a Lena project!
Lena is a multidisciplinary designer who aims to uncover new or unseen perspectives. A guiding thought throughout her working process is, "How far can I push this to be unconventional?"
Outside of work, she can be seen enjoying a chicken bowl from Stuff'd, an iced matcha and watching a random YouTube video (right now, it's a Detroit: Become Human playthrough).
adult talking is a zine series about socialising as a young adult, extended through a podcast and social media platform.
Its first issue focuses on navigating awkward and intrusive conversations at family gatherings. Readers can rehearse responses to common out-of-pocket questions through immersive, choice-based interactions.
Every choice leads somewhere: some empowering, others awkwardly relatable. This project mirrors real-life conversations while offering rehearsal time, reflection and humour with fewer consequences.
Social media often misclassifies women’s health content as explicit, leading to censorship. However, low public awareness means CensHERship lacks the evidence needed to challenge these platforms. While posts get censored, the comments section often remains unrestricted, creating an unfiltered space where users run to for the "real tea".
Leveraging on this, Clitbait uses unhinged meme posts to drive users into the comments, where they can share experiences freely. After posting a comment, users receive a link to the Clitbait Generator, allowing them to create and share their own posts. Live updates of generated Clitbaits are then broadcasted through out-of-home advertising, turning conversations into a visible, collective form of advocacy at scale.
Destination self-care is more reachable than ever: in your back pocket, grocery bag and even on your ear! GOT SPACE? is an ode to portability, the self-help that fits in your hand, featuring travel-sized POSTCARD products. This project was developed as part of a submission for the LASALLE x POSTCARD campaign competition and won second place.