About
Hayeon is a Korean designer and artist graduating with a Diploma in Design for Communication and Experiences from LASALLE College of the Arts.
Her practice spans illustration, photography and visual storytelling, with a focus on creating thoughtful and emotionally resonant work. She is interested in how design can translate everyday experiences into visual forms that feel both personal and relatable.
Over the past three years, Hayeon's path has evolved from an early interest in illustration into a broader multidisciplinary practice. While her style continues to evolve, her portfolio reveals a consistent dedication to themes of human connection, memory and emotion. Through images, layouts and narratives, she seeks to capture the quiet resonance found within everyday moments.
As a constant observer of different art forms, Hayeon approaches design with curiosity and sensitivity. She hopes to create work that feels sincere, observant and closely connected to the realities of everyday life and human relationships.
Derived from the Korean word 기록 (Kirok), meaning “record,” Keylog collects and organises scattered digital content into a single space.
It transforms everyday moments into a physical archive that can be held, revisited and preserved over time.
The idea originated from Hayeon's own habit of navigating across multiple social platforms to trace and piece together fragments of her day, for her to organise and reflect on past moments.
In a world where we are constantly recording and sharing, there is a growing desire to slow down, reflect and find meaning beyond the screen. Rather than focusing on efficiency or quantity, Keylog centres on interpretation and storytelling.
UNFAMILIAR FAMILIAR
After thirteen years of living abroad, the search for belonging has become a constant internal rhythm. This project explores a sudden, visceral sense of distance from the world, visualised through the physical inversion of Hayeon's domestic space.
While home is where most individuals are unguarded, it is also a place one can never truly return to once they leave. By documenting the corners of a home she is soon to depart, this photobook archives the unfamiliar within the familiar, a flow of thought captured in the tension between holding on and letting go.
How many homes has Hayeon had? A place where she once felt unguarded—yet no longer one she can return to. She moved often, almost every three years. She feels as though she should be doing something, something productive, as if belonging could be earned that way. Holding on too tightly for too long, she has forgotten what she was trying to hold onto. She has been trying to understand this from the beginning. Then again, where did she truly belong in the first place?
Archive Alive is a group project centred on developing an identity design for the Singapore Botanic Gardens Herbarium.
Inspired by the process of preserving plants, the project highlights both the legacy and quiet vitality of the Herbarium. Eight stages of preservation were translated into visual motifs, accompanied by subtle blooming motions, suggesting that even within archives, life continues. These motifs were incorporated into the typography, expanding and reinforcing a cohesive identity system.
This project was shortlisted for a client presentation, where two team members including Hayeon, presented to the staff of the Herbarium.