About
Yuvika focuses on events, marketing and branding, creating experiences that combine creative storytelling with strategic execution. Driven by a passion for fashion and branding, she has developed a strong, versatile skill set through internships, certifications and volunteering roles.
Her hands-on experience spans content creation, campaign planning, public relations outreach and event coordination, giving her a holistic understanding of brand building, balancing both the creative and operational sides. She ensures consistency in brand voice while crafting engaging, audience-focused narratives across digital and physical platforms.
Her experience has also sharpened her eye for visual storytelling, trend research and audience insight—key elements that make fashion marketing truly come alive. Detail-oriented and adaptable, she is able to work under tight timelines while delivering cohesive, refined work. Her industry experience has built her confidence in collaborating with teams, taking ownership of responsibilities and producing impactful results.
With a growing interest in fashion marketing and brand strategy, Yuvika aims to create campaigns and experiences that not only capture attention but also build meaningful, lasting connections between brands and their audiences.
ORAH
ORAH is a contemporary luxury accessories brand rooted in the ancient Dhokra craft of East India, a 4,500-year-old lost-wax casting technique. It reinterprets this heritage through modern design, creating pieces that connect tradition with present-day lifestyles.
Collaborating directly with Dhokra artisans, ORAH supports craft communities through ethical, long-term partnerships while following a small-batch, made-to-order production model. The use of recycled brass reinforces its commitment to sustainability and zero overproduction.
Positioned within conscious luxury, ORAH currently caters to the Indian market, targeting a culturally engaged audience that values limited edition, handcrafted objects with depth and meaning. Its first collection, inspired by harvest, translates themes of abundance and labour into refined, contemporary forms.
Yuvika's final year project focuses on positioning ORAH within the conscious luxury space through strong storytelling, material-led design and a cohesive brand identity. It highlights how heritage can be translated into a refined, contemporary aesthetic while aligning with values of authenticity, longevity and mindful consumption.
The Kheksa Bag
The Okra Bag
The Pumpkin Bag
Shakira
Goi Jin Hong
Wang Yujia
Foo Wenling
Li Jiajia
Deeptha D/O Selva Kumar
