About
Ruoxuan has lived in Singapore for eight years and completed her education at LASALLE College of the Arts, progressing from a Diploma in Creative Direction for Fashion to the BA (Hons) Fashion Media and Industry programme.
During her studies, she developed an interdisciplinary approach that brings together personal narratives and broader cultural contexts, shaping a body of work grounded in both storytelling and visual communication.
Her practice sits at the intersection of fashion, culture and media, where she explores visual storytelling through photography and digital content. Alongside her creative practice, Ruoxuan has gained over two years of experience in content marketing across multiple industries. As a social media manager, she specialises in content strategy and visual storytelling for Chinese social media platforms.
Moving forward, she aims to use creativity as a bridge between culture, commerce and individual expression, expanding her work across both creative and commercial contexts in Singapore and internationally.
HUI: BE LONGING（成徽:居有定所）
Inspired by Anhui, this film is dedicated to those on their own odyssey—those still searching, yearning for what once was or quietly moving forward.
In the end, we are all looking for somewhere to belong: with family, friends or simply within ourselves.
HUI (成徽, Cheng Hui) is a fashion image and publication project centred on regional culture and individual experience. Taking Anhui, a province in East China, as its narrative point of departure, the project seeks to move beyond fixed notions of place and re-examines a culture that is fragmented, fluid and resistant to a singular definition.
Anhui has been historically shaped by what is often described as the 'three mountains and two rivers': the Huangshan, Dabie and Jiuhua mountain ranges alongside the Yangtze and Huai rivers flowing between them. These geographical divisions have given rise to diverse climates, dialects and ways of living, making it difficult for Anhui to consolidate a unified provincial identity. Instead, waves of migration and movement have produced a constellation of cultural fragments that are distinct yet deeply entangled.
Within this context, HUI explores not only with what Anhui is, but how individuals from Anhui understand themselves. Through a combination of moving image, text and visual storytelling, the work seeks to capture experiences that exist between 'home' and elsewhere, following individuals who stay, leave or move back and forth between cities, as they continuously renegotiate their sense of belonging.
People rarely connect in these moments simply because they are “from Anhui.”
“Where are you from? How do you say this where you’re from? Do you eat this?”
—“It’s okay, next time I’ll bring you some.”
Chen Manman prefers to hide her answers within everyday life, without being too direct: a full-sugar iced osmanthus latte, a window seat, a sunny day as promised by the weather forecast… These seemingly ordinary preferences and choices are how she recovers from long flights and jet lag, and how she readjusts herself.
"Anhui people will never leave Anhui."
Ashley Chan
Edeline Surya
Mitchell Hoo Min Cher
Vardhini Pendharkar
Wang Yuwen
Jiao Hongying
