About
Andrea is a friendly designer who has a knack for approaching visual design with innovative thinking and vice versa, allowing her to navigate problem-solving challenges with ease.
She has a broad range of visual design skills and experience, particularly in motion graphics and illustration, which is reflected across her work, through a strong sensitivity for aesthetics.
When Andrea is not designing, she can be found diving into books and solving mind puzzles.
Creative Idea Clichés
Inductive research by linking “A-ha!“ creative visual ideas together into cluster patterns, creating a new creativity framework proposal.
What if even original “A-ha!“ creative ideas are not free from being predictable?
Guided by focus groups, this project distilled over 600 creative visual ideas to examine recurring patterns in how creativity manifests, revealing six ironically cliché ways for anyone to break free from a constrained way of thinking to a creative one.
Ow Hui Yi Desiree
Phoebe Natalie Fong Jing En
Celestina Ann Gimino
Christopher Hau Lup
Mitchell Hoo Min Cher
Letitia Yeo Min
