Huh Jungmyoung

Narin is a fashion brand inspired by the fleeting beauty of flowers and traditional Joseon accessories. It captures ephemeral moments that linger in memory—like petals that have fallen, yet remain through light and shadow.

Narin is a Korean word meaning 'descending', evoking the poetic movement of falling petals and drifting mist. This notion of transience and quiet movement forms the conceptual foundation of the brand.

The brand translates this ephemeral grace into architectural evening wear that embodies a sense of timeless elegance. By fusing meticulous craftsmanship with contemporary design, Narin reinterprets heritage elements into a modern, wearable form.

Through this approach, Narin invites the wearer to rediscover a refined elegance and a sense of restraint, expressed through the art of the dress.

As part of an industry collaboration with ELLE magazine, a S/S 26 bag editorial was developed, combining elements of Singapore’s wet market culture with key Spring/Summer 2026 trends.

The project explores the visual relationship between the curved silhouette of the bowling bag and the organic forms of tropical fruits, translating these elements into a series of refined still-life compositions.

Focusing on geometric balance, tactile contrast and controlled composition, the editorial reinterprets familiar tropical forms into a more structured and minimal visual language, reflecting a contemporary approach to seasonal trend direction.