About
Jermaine is an emerging and versatile arts manager in Singapore graduating from the BA (Hons) Arts Management programme at LASALLE College of the Arts.
She has experience in marketing, stage crew operations, artist management and event coordination, giving her a well-rounded understanding of both front-of-house and back-of-house functions within live arts and event settings.
Her practice is grounded in a people-centred approach to arts management, with a focus on creating smooth and meaningful arts experiences by ensuring that artists and audiences feel supported, prepared and engaged. Jermaine has contributed to a range of live events, supporting production logistics, coordinating teams and assisting artists in fast-paced environments. Her adaptability and composure enable her to respond effectively to the shifting demands of live productions.
As she continues to develop her practice, Jermaine is committed to contributing to the arts sector in ways that are practical, collaborative and grounded in care. She is keen to deepen her experience in artist support, production management and audience engagement, while growing into a capable and reliable arts manager within Singapore’s cultural landscape.
Wearing Music: Fashion, accessories, and collective identity among audiences
This dissertation examines the role of fashion in shaping the experience and culture of contemporary music events.
Across contexts such as K-pop concerts, indie gigs and jazz festivals, audience clothing and merchandise function as key tools for self-expression, identity formation and community belonging. This dissertation explores how concert-goers use outfits and merchandise to signal affiliation with artists and genres, communicate personal style and participate in the performative aspects of live events, while also strengthening emotional connection to both artist and audience.
Using a quantitative survey of concert attendees, the study investigates how individuals plan their outfits, why they dress up and how they engage with merchandise before, during and after events. Three key patterns emerge. First, concert fashion acts as a visible form of fandom signalling, shaped by shared visual references such as artist concepts, eras and colours. Second, dressing up functions as a ritualised form of participation, with outfit planning forming part of the anticipation and engagement surrounding the concert experience. Third, merchandise serves as both a participatory tool and a lasting identity marker, extending the emotional and cultural significance of the event beyond the concert itself.
Overall, the study argues that fashion and merchandise are central to how live music is experienced, remembered and made meaningful, rather than being mere decorative elements.
Professional practice
Jermaine’s arts management practice supports the delivery of accessible, well-coordinated and people-centred arts experiences. With experience across event coordination, stage crew operations, marketing and artist support, she is particularly interested in how logistical planning and interpersonal care contribute to meaningful live events.
She has contributed to projects that reflect her interest in community engagement and collaborative practice. Jermaine worked as a stage crew member and event assistant at ARTWALK Little India (2024), a community arts initiative activating public spaces through visual art and performances. She supported the setup, managed on-site logistics and coordinated artworks and performance spaces to ensure smooth execution across multiple locations.
In collaboration with Arts-ED in Penang, she worked as part of a team examining long-term partnerships in arts organisations. Through research and interviews, the team identified gaps in how collaborators define sustained engagement, proposing strategies to strengthen relationship-building and formalise collaboration structures.
Tan Ko Lin Colin
Muhammad Syahrul Syadzwan Bin Mohammad Nazli
Afiqah Amir
Sharafah Malihah
Aria Maish Nichani
Jenise Lee
