Jothirmaii Poludasu
About
Jothirmaii is a multidisciplinary product and jewellery designer whose practice bridges product innovation, sculptural thinking, material exploration and strategic design.
With a BA (Hons) in Product Design from LASALLE College of the Arts and a Diploma in Design (Object & Jewellery) from Nanyang Academy of Fine Arts, she brings a cross-disciplinary foundation shaped by conceptual design, craftsmanship, sustainability and commercial awareness.
Her experience spans product development, future-focused design, biomimicry, sustainable innovation, jewellery design, branding, exhibition design, creative production, retail and customer engagement. Through collaborations with Samsung, Creative Labs, Plastify, Neu Industries, LEGO, Husks Green, Lam Chuan, Luzerne, Carrie K., AMTC, Studio Yono, and exhibitions across Singapore Design Week and LASALLE showcases, she has developed a versatile design language grounded in research, storytelling, hands-on experimentation and consumer insight.
Alongside her design practice, Jothirmaii's background in luxury and lifestyle retail, sales strategy, gemmology, photography, social media, event coordination, and client-facing roles has shaped a holistic understanding of customer psychology, brand experience and the relationship between creativity and commerce.
Skilled in 3D modelling, Rhino, KeyShot, Adobe Creative Suite, prototyping, woodworking, metalworking, and design communication, she approaches each project as an opportunity to merge strategy with storytelling, creating thoughtful work that shapes meaningful experiences, objects and futures.
Subsurface: Understanding social systems through experience
Subsurface: Gameplay overview
A speculative board game and sculptural object exploring invisible social systems through strategy, movement and reflection.
Subsurface is a multidisciplinary speculative design project that reimagines the board game as both sculptural object and social commentary.
Designed as an interactive system, it explores how invisible structures such as gender norms, institutional expectations and social conditioning shape the relationship between external legitimacy and internal strain.
Through scenario-based gameplay, players navigate recurring life phases while balancing two contrasting forces: credibility and invisible emotional cost. Combining product design, storytelling and strategic interaction, Subsurface transforms abstract social systems into a tangible, experiential format.
By merging sculptural aesthetics, magnetic mechanisms and systems thinking, Subsurface challenges conventional ideas of success and reveals the often unseen trade-offs behind social navigation.
Developed through extensive primary and secondary research, including interviews, surveys, speculative design methodologies and iterative prototyping.
The project synthesises product design, material experimentation, social critique and user experience to create an object that functions simultaneously as game, conversation piece and critical reflection.
Closed sculptural form
An ambiguous sculptural exterior symbolising hidden systems, restraint and layered social conditioning.
Open gameplay surface
The concealed object transforms into an interactive gameplay surface, revealing symbolic pathways, tactile systems and embedded social structures.
Speculative object presence
Functioning simultaneously as sculpture, conversation piece and critical intervention, the object bridges symbolic form with social interaction.
Pawn mechanism detail
A dual pawn system using contrasting form and magnetic resistance to embody differing social friction, credibility and invisible strain.
Julienne Jo Boquiren
Nicolette Colleen Lau Hui Ying
Glenda Choi Sum Wan
Chloe Choo Yan Ee
Tyrus Hong
Gupta Ananya
