Sharifah Safwaa Al-Edrus
About
Sharifah is a graphic designer whose practice explores the intersections of craft, materiality and cultural narratives.
Working across print and digital mediums, she adopts a research-led approach that combines making, visual communication and participation to investigate how meaning is formed through everyday experiences.
Sharifah finds interests in the preservation of communities and identities and is always looking for ideas to communicate that through design. Her work engages with themes of memory, place, and lived experience, seeking to create thoughtful and accessible ways for audiences to connect with complex cultural contexts.
She is particularly interested in how design can extend beyond visual outcomes—functioning as a tool for facilitation, reflection and engagement. Through her projects, she explores how narratives can be shaped not only through what is seen, but through interaction, process and material exploration.
Moving forward, Sharifah hopes to further develop her practice within the field of design research, with a focus on community engagement, cultural sustainability and material-driven inquiry.
unpatterning the archived
Batik as a tool to negotiate identity, memory and meaning
This project explores batik as a living system of narratives, examining how identity, memory and meaning are negotiated through the act of wearing, inheriting, and making.
Moving beyond fixed interpretations of batik as a cultural symbol, it positions batik as a dynamic and evolving practice shaped by individual experience, material process and shifting contexts.
Through a series of deliverables, the project reinterprets batik as both artefact and method—revealing how its motifs, processes and encounters continue to carry, resist and reshape narratives of place and identity in contemporary Singapore.
NUSAN
Reviving diminishing local heritage through modern reinterpretations
NUSAN is a Bawean concept restaurant that celebrates and preserves the traditional culture and heritage of the Bawean community through modernity. By re-introducing the familiar traditional dishes that our Bawean elders have prepared for generations, we get to appreciate the food culture through collective storytelling.
FLEUR
Think a gardening brand with monthly magazine subscriptions
This project began as a step forward in branching out to doing more branding and packaging work for my portfolio. As a plantperson and someone that has worked in various plant shops, I have firsthand experience in handling physical gardening products. FLEUR is a mini project where I imagined a gardening brand with my kind of branding.
Ren Yiwen
Teh Cheng Yee Rene
Heo Jiin
Daniel Yeo
Poo Pei Yi
Natalie Savann Oh
