BA (Hons) Arts Management

Sri Nor Wakhidatun Nazila

About

Nazila, a graduating student of the BA (Hons) Arts Management programme, is a graphic designer and illustrator known for blending creativity with strategic thinking to deliver both visual and organisational solutions.

With a meticulous eye and a strong understanding of the arts industry, she integrates artistic knowledge with a passion for art research and archival work to enhance branding, marketing and project execution.

Her past contributions include serving as marketing head for Rock and Indie Festival 2025 and working closely with Rabak Records as a graphic designer for their shows, Unregistered Hypercam 2 and Equator Album Launch.

Whether leading design initiatives, crafting visual identities or streamlining creative processes, Nazila thrives at the intersection of creativity, strategy and cultural context.

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Between and Beneath: Ethical mediation and cultural governance in Singapore’s arts management

This dissertation examines how mediation is practised by arts managers working within Singapore’s cultural sector, focusing on how practitioners respond to tensions between artistic intentions, organisational expectations and working conditions.

While mediation is widely recognised as part of cultural management work, it is often described conceptually rather than examined through the everyday decisions required to sustain artistic projects within structured institutional environments. The study draws on qualitative interviews with arts practitioners whose roles involve producing, directing, facilitating and managing collaborative cultural work across different organisational contexts.

The findings show that mediation operates as an ongoing process embedded in project development rather than as a discrete professional intervention. Participants described negotiating relationships across artists, institutions, collaborators and communities while responding to funding structures, regulatory expectations and organisational responsibilities that shape how projects could be realised in practice. Ethical decision-making did not take the form of applying formal frameworks but emerged through adjustments made in response to shifting conditions and commitments to others involved in the work.

By situating mediation within practitioners’ everyday responsibilities, the study extends discussions of cultural governance in Singapore beyond policy structures to the level of practice. It also shows how structured decision-making models and forms of practical judgement appear indirectly within institutional settings rather than as explicit tools guiding action.

Mediation, therefore, emerges as a central component of arts management practice through which practitioners sustain relationships, maintain project viability and support meaningful artistic outcomes within a highly structured cultural environment.

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Professional practice

Nazila's practice moves across graphic design, arts management and research within the cultural sector.

In addition to developing visual identities and marketing materials, she is interested in what happens behind the scenes of cultural work, particularly how projects take shape through negotiation, collaboration and institutional realities.

Her research looks at mediation in arts management, cultural governance in Singapore and the ethical questions around how art influences social and political ideas, including propaganda. These interests shape her approach to work—whether designing, organising or researching, she always pays attention to context, responsibility and the people who bring projects to life.

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Rock and Indie Festival (RIF) 2025

As marketing head for RIF 2025, Nazila led a multidisciplinary marketing team of design, content and multimedia teams. She provided creative direction and ensured all marketing efforts align with the event's overarching concept and vision. She also encouraged team members to contribute their creative ideas for the collaterals.



Wear It, Share It!

As the marketing officer for Wear It, Share It!, Nazila collaborated with a classmate to develop the event’s design and marketing materials.

Her work included creating visual collaterals and supporting efforts that promoted the event’s sustainability message while encouraging participation. The role required balancing creative direction with audience engagement, ensuring the campaign remained visually cohesive while reaching students effectively.