Woo Haewon

Haewon is a Singapore-based design graduate who explores the relationship between language, interaction and sensory experience. She works across editorial design, spatial concepts and digital media, with an interest in how communication can go beyond text to become something physical and interactive.

Her projects often start from familiar formats such as books, signage or forms of public communication, which she then reinterprets as participatory experiences. By using elements like layering, movement and transformation, Haewon encourages viewers to actively engage with the work and discover meaning on their own. Through this process, she explores the balance between clarity and ambiguity, as well as structure and play.

Living in a multilingual and culturally diverse environment like Singapore has influenced her perspective. Haewon's work often looks at the gaps and overlaps that happen in translation, especially in moments where meaning shifts or becomes unclear. She sees these moments not as failures, but as possibilities for new interpretations and connections.

Through her practice, Haewon aims to create work that is both visually engaging and experiential, encouraging curiosity, interaction and reflection. She believes that design can connect people, languages and contexts, and offer different ways of seeing and understanding the world.