BA (Hons) Fashion Media and Industries

Chin Li Ri

About

Chin Li Ri is an early-career creative exploring the intersections of fashion, image-making and storytelling.

Through hands-on experience in fashion styling for brand campaigns and live performances, she has developed a strong foundation in visual composition, garment handling and working within fast-paced production environments. These experiences have shaped her sensitivity towards detail, narrative and the relationship between clothing and identity.

Currently, she is expanding her practice into photography and videography, seeking to merge her eye for styling with more immersive and cohesive visual narratives. She is particularly interested in how fashion can function beyond aesthetics as a medium for storytelling, cultural expression and emotional resonance. Her work is often research-driven, with visual outcomes informed by context, history and personal interpretation.

Her approach is guided by curiosity, adaptability and a willingness to experiment beyond traditional boundaries. She is comfortable navigating both conceptual development and execution, and values the process of refining ideas through iteration and critique. Moving forward, she aims to further develop a distinctive visual language that bridges styling and image-making, while exploring opportunities across editorial, commercial and creative production contexts.

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TETHERED

TETHERED is a publication that uncovers the overlooked depth of dialects, tracing how language binds us to histories, traditions and ways of life that extend far beyond words.

Beginning with the Hakka diasporic community, the project seeks to remind younger generations that identity is not only spoken but lived—in food, architecture, labor and everyday practices. By highlighting these enduring ties, the publication invites readers to rediscover their roots and see dialect not just as a mode of speech, but as a tether to culture, memory and belonging.

When a language is no longer spoken and culture becomes homogenised, yet remains an undeniable part of you. What do you hold on to?