Joyce

About

A multidisciplinary graphic designer with a strong focus on illustration and editorial design, Joyce brings ideas to life through thoughtful visual storytelling and refined craft.

With a keen eye for composition, typography and narrative, her work bridges the gap between concept and communication, creating designs that are both visually striking and intellectually engaging.

Specialising in editorial layouts, Joyce has developed a distinctive approach to combining illustration with structured design systems, resulting in cohesive and immersive reading experiences. Whether working on magazines, books or digital publications, she prioritises clarity, rhythm and visual hierarchy while injecting personality through custom illustrations and expressive details.

Driven by curiosity and a deep appreciation for storytelling, Joyce approaches each project as an opportunity to explore new visual languages and push creative boundaries. She is equally comfortable working independently or as part of a collaborative team, bringing strong conceptual thinking and attention to detail to every stage of the design process.

Ultimately, her work is defined by a balance of creativity and purpose, design that not only looks compelling but also communicates meaningfully with its audience.

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Spiritual Encounters

Spiritual Encounters is a contemporary blind box collectible that reinterprets Buddhist and Taoist values for modern audiences.

Traditional concepts such as karma, luck, balance and protection are translated into expressive character designs that resonate emotionally with younger consumers. Each figure embodies a specific value and includes a short narrative that connects ancient philosophy to everyday experiences.

The blind box format mirrors ideas of fate and chance, transforming the act of collecting into a reflective and meaningful ritual. By blending cultural symbolism with contemporary collectible culture, the project reframes heritage as adaptable and relevant, encouraging reflection, engagement and renewed cultural connection.

9 Lives, 9 Lines

Designed collaboratively by nine young designers from LASALLE College of the Arts and guided by local artist Tobyato, this artwork is a cumulation of a 10-week industry project in collaboration with Samsung Singapore.

Across 10 weeks, nine unique artworks were created with Samsung Galaxy tablets, responding to an industry brief and feedback. The artworks will go on to live in future real world campaigns, and also resides in the Middle Child Bar, as part of a physical display.

The nine artworks from nine creative lives form a large cat, a playful take on the myth of a feline's nine lives.

For Every Era, For Every You

This branding project was developed in collaboration with Love, Bonito, exploring ways to visually communicate the brand’s empowering and modern identity.

The process involved reinterpreting its core values —confidence, femininity and everyday functionality — through a refreshed visual system. Deliverables included typography and campaign assets designed for both digital and retail touchpoints.

The outcome presents a cohesive and contemporary brand language that resonates with Love, Bonito’s audience, balancing elegance with approachability while strengthening its presence across multiple platforms.