About

Zoe is a passionate creative who believes there will always be something out there to learn and be inspired by. She keeps an open mind towards new opportunities, allowing her to experiment and design across a range of mediums.

In recent projects, Zoe has discovered skills in creative coding, physical computation and 3D printing to elevate her design process and outcomes. Her core principles and belief are that there are no such things as failure or a dead ends especially when it comes to design. Every mistake and failure are a necessary part of a journey to a better outcome. While nothing is perfect, she believes that there will always be room for improvement.

Outside of academics, Zoe is an advocate of the local LGBTQIA+ community and is actively involved as a volunteer. By applying her background in design, she is able to give back to the community while also sharpening her creative skills.

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d.i.Pi [Building a Camera]

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d.i.Pi Camera, accessories and publications set

d.i.Pi (DIY + Raspberry Pi) is a self-built camera project that explores understanding a tool through its construction. This project includes a total series of seven documentations broken down to each of its components.

The camera uses a Raspberry Pi computer as its base while housed using a modular, open source 3D-printed brick-based casing system that is Lego compatible. This mix of both physical and digital flexibility allows for unprecedented customisations options.

By building the tool from the ground up, the project enabled her understand and shape a tool of her own and create something that its genuinely personal.

Okamoto Condom Re-Design

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Procter & Gamble Live Project: Reimagining Packaging for TikTok Shop—A Gen Z ExperienceDirected by Wee Meng Yu ZoeFilmed by Kavyasree ManukondaEdited by Zhuang Yinuo

The project seeks to identify the key pain points of Gen Z consumers' condom-buying experience and proposes a redesign concept resembling a deck of playing cards.

The redesign introduces rounded edges, illustration-led packaging and an illustrated instruction manual to improve user experience.

The Toilet Next Stop [Urban Data Artefact]

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Project by:
Wee Meng Yu Zoe
Andrea Andy Kusumadjaja
Nur Hidayah Binte Mohd Hisam
Voon Shun Yi

The Toilet Next Stop is an interactive balancing maze toy that mirrors the public’s struggle to locate MRT restrooms in urgent situations.

Players demonstrate dexterity and patience to navigate obstacles, evoking a sense of urgency while highlighting the disorientation often experienced.

By challenging the perceived convenience of these renowned world-class infrastructures, the project invites reflection of overlooked gaps in meticulously planned systems. It encourages conversations about inclusivity as well as the realities of public convenience that are frequently ignored.

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[Left] Laser cut (wood) prototype
[Right] 3D print (PLA) prototype