Audrey Iskandar

Good Enough To Go examines why sustainability is displaced in everyday food packaging decisions within Jakarta's micro, small and medium enterprises (MSMEs).

The project finds that any packaging, however sustainable, must still function within the everyday operational realities of speed, containment, safety and affordability.

An experiential packing station places participants in these conditions firsthand. This staged encounter reveals how functional priorities take over before sustainability enters the decision frame, exposing the gap between how sustainability is talked about and the operational realities it actually needs to work within.

Yes, But… transforms the quiet tension between approval and self-care into a playable system of visible trade-offs.

The game reframes people-pleasing not as a personality trait, but as a negotiation that can be seen, counted and balanced. Through everyday social scenarios, players experience emotional trade-offs in real time.

The game has tokens which acts as visible currency, transforming abstract feelings into tangible consequences. Say “Yes,” and you gain approval but lose energy. Say “But…,” and you protect your energy but risk disapproval.

The goal is not simply to win, but to balance "energy" and "approval".

Meet Me Here is a feature and campaign concept for Bumble designed to help users move from chatting to meeting in person.

When a conversation starts to flow naturally, the app suggests nearby meeting spots and allows users to set a time without leaving the chat. Research showed that while users seek deeper connections, conversations often stall before meeting in person. The challenge was not starting conversations, but helping them to progress.

Meet Me Here addresses this by guiding users toward the next step at the right moment, reducing hesitation and making offline interaction feel like a continuation rather than a leap.