About
Kim Sungwook is a graduate of the Diploma in Design for Communication and Experiences programme at LASALLE College of the Arts, focusing on branding, advertising and visual communication.
He is interested in creating graphic systems that feel both emotionally engaging and visually intentional, often drawing inspiration from transportation graphics, public signage, contemporary music culture and everyday urban environments.
Kim Sungwook's work spans across posters, visual identity systems, motion graphics and campaign-based visual communication, exploring how typography, atmosphere and spatial visuals can shape the way people experience a brand, message or public space.
Through projects that combine branding with storytelling, he explores the relationship between graphic design and emotional perception, creating visuals that communicate through tone, rhythm and atmosphere.
He approaches design as both a visual language and an experiential medium, developing branding and campaign work that feels culturally aware, visually refined and conceptually clear. Rather than relying on loud or overly expressive visuals, he focuses on creating memorable design experiences through restraint, typography composition and subtle visual tension.
He aims to produce work that feels contemporary, emotionally resonant and adaptable across both physical and digital environments while maintaining a strong sense of clarity and identity.
Vinyl Cafe 'Turn Table' Branding
Café identity application
Turntable is a vinyl café branding project that explores listening as a deliberate and meaningful experience.
In a time where music is endlessly streamed and easily skipped, the project questions how listening can regain a sense of presence. The concept reframes music not as background noise, but as a quiet ritual—one that invites people to slow down and engage with sound more intentionally. From selecting a record to the moment the needle drops, each interaction is considered as part of a designed experience.
The visual identity reflects this approach through a restrained and cohesive system, where space, pacing and subtle details shape the overall atmosphere. Rather than relying on loud expression, the project focuses on creating a calm yet purposeful environment where sound, space and time move together.
Geordie Greep 'The New Sound' Album Promotion Project
This project explores a promotional campaign for Geordie Greep’s solo album The New Sound.
Unlike mainstream releases, the album circulated more quietly, often discovered through niche communities and word of mouth. This project reimagines how it could be positioned through a more expressive and visible campaign.
The concept builds on the album’s unpredictable and chaotic energy, translating it into a bold and playful visual language. Inspired by the raw tone of the music and its unconventional structure, the design embraces distortion, exaggeration and humour to reflect the character of the album.
By combining elements drawn from the album’s artwork and music videos, the project develops a cohesive promotional system that amplifies its identity while maintaining its original spirit. Through this approach, the project explores how graphic design can reinterpret music and amplify its cultural reach.
Poster Production of Herbarium Project in Singapore
In this project, Kim Sungwook developed graphic posters, exploring how fresh visual perspectives could help the Herbarium better connect with a younger audience while building on its existing identity.
This project explores a poster and visual communication system for the Singapore Herbarium at Singapore Botanic Gardens, reinterpreting archival botanical materials through a contemporary graphic approach aimed at engaging a broader, younger audience.
Drawing from research into historical specimens and scientific documentation, the project translates complex botanical information into a structured visual language that balances the aesthetics of vintage scientific archives with clarity and accessibility.
Through typography, layout and image treatment, the design system supports both educational content and public communication, presenting botanical knowledge in a way that feels visually engaging, approachable and culturally relevant rather than purely academic.
Amira Elisya Binte Amran
Aveline Ang Swee Leng (Tomato)
Elijah Chia
Lee Woosuk
Calvino Kho
Nadiah Norzain
