About
Ashvin is a designer exploring visual systems through branding, typography and experimental image-making.
His practice is rooted in the intersection of design, culture and communication, using graphic design as a way to question and reinterpret familiar behaviours, environments and social structures. Working across identity systems, speculative branding and conceptual visual narratives, he is interested in how design can function beyond aesthetics, becoming a tool for critique, storytelling and reflection.
Much of Ashvin's work balances playfulness with tension, drawing inspiration from everyday culture, institutional systems, sport, consumerism and digital behaviour through satire, bold visual language and experimental forms.
He enjoys creating work that feels immersive, distinctive and visually direct, while still allowing room for interpretation and discussion. Ultimately, Ashvin views design as a medium for building conversations and one that can provoke curiosity, challenge perceptions and reshape how we experience the familiar.
OneTwo is a speculative system that occupies the gap between informal football and structured development in Singapore, not by removing barriers, but by redefining them.
Disguised as a platform for progression, it introduces layers of registration, monitoring and approval that transform play into a controlled process. Participation is no longer immediate or freely accessible, but conditional and system-dependent.
Through this, OneTwo exposes how ambition and potential are often constrained by limited pathways, where access to opportunity is not determined solely by ability, but by the structures that regulate and restrict it.