About

Joel is a Singapore-based graphic and communication designer and a recent graduate of the BA (Hons) Design Communication programme at LASALLE College of the Arts.

His work operates at the intersection of design and strategy, blending disciplines to craft solutions that bridge practice and research, from printed matter to digital experiences.

With a deep love for branding, print and typography, Joel's aesthetic merges minimalism with a distinct sense of gravitas. Naturally curious and strategically driven, he tends to ask too many questions, has a weakness for a well-set typeface and is a firm believer that the best ideas only reveal themselves after the tenth iteration.

When he is not in front of his computer, Joel can be found hunting down the best chicken rice in the city, nursing what is definitely not his fourth coffee of the day, or running @offthepost.store, his curated edit of vintage football jerseys for the discerning collector.

Joel is always open to commissions, collaborations and the occasional good conversation.

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Bidadari Nexus: The Future of Residences

Bidadari Nexus is a speculative residential estate in Singapore in the year 2049, where housing and data infrastructure are no longer separate. Homes sit above ground. Data centres run three levels below. Every artificial intelligence request a resident makes feeds the system beneath them, and shapes the conditions of their daily life.

The project constructs this world through the materials that would actually exist if the estate were real—a property video, a welcome brochure, marketing posters, a physical model and a newspaper report one year after opening. Not a warning. Not a utopia. Just a world close enough to believe in.

Chromatic Tide

This installation charts the colour of the oceans year by year. From 2001 to 2025, each block reflects the ocean’s average hue based on satellite data, revealing a gradual shift from blue toward green. Beyond 2025, the colours become speculative, guided by current research and projected climate trends.

Seen together, the blocks form a quiet record of change. What feels invisible day to day becomes unmistakable across time. The work invites viewers to consider how climate change unfolds slowly yet persistently, altering even the colours of the world we know.